Does your WordPress site seem slow and outdated? If you’re thinking better performance means a complete website overhaul, think twice, advises Tammy Martin.
Why Refacing Your Website May Be Better Than Rebuilding From Scratch
If you already have a website that may have been created in WordPress a few years ago but doesn’t match your current business image or style, you can reface your site and retain all of the content and blog articles in the same spot.
One major benefit will be that all of the search engine optimization work you have done stays exactly the same, and you can continue to build on the foundation you’ve already created.
WordPress is like the engine of a car and your site’s visual design is the body. You can still use the same engine in a different car and get the same performance with updated styling.
As your website is likely to be more established (and hopefully more profitable) than it was, another consideration is your host.
Upgrade Your Hosting
When we first start a business we’re looking for the most dirt cheap site host because if we can get away with paying $5/month for hosting, why wouldn’t we?
Well, just because you can get hosting that cheap, doesn’t mean that it’s your best option. Just like anything else in life or business… you get what you pay for.
I have seen websites drastically improve their traffic by choosing a theme from a better WordPress theme family and speedier website hosting.
Benefits Of Choosing a Better Web Host
Better hosting allows your site to load faster. This provides not only a better visitor experience because they don’t have to sit and wait for images to load, but the optimization is the real benefit.
Google looks at how fast your site loads and will reward you with better rankings. They want their customers to have the best experience possible getting the information they need when they are searching on their search engine.
Would they rather send their customers to a clunky old website or a speedy site that delivers answers to their questions efficiently? That’s right. All of a sudden you’re realizing that saving a few bucks on hosting may be hindering your business success.
One of the downsides of WordPress is its inherently poor security. There are times when websites do get hacked and you have to pull your back-up files to reload your site due to these security breaches.
Do you know if your $5/month website host is providing daily scheduled website back-ups for you in case of this? I would recommend asking them, because it is quite commonly not included and you need to back-up your site manually. Otherwise you take on the risk of the site getting hacked and losing everything.
If you invest in better quality hosting, they often include daily back-ups of your site and provide added security to prevent hackers. (Note: We recommend WPEngine as our the best WordPress hosting provider.)
Lastly, as you’ve experienced through using WordPress, there are constant updates to the software and its plug-ins. It can be time consuming to update all of these manually. By upgrading your hosting these can be taken care of automatically for you, which keeps your website more secure as well.
You may not have realized all of the features yet that WordPress can provide your business. Making some smart changes to your site can make a significant change to your traffic and visitor experience.
Working with an experienced Digital Marketing Consultant can give you an edge and is worth the investment, especially when your business has graduated from hiring your nephew to be your web guy.
It’s time to get serious about your online results and think of your website for what it really is… your number one salesperson. Put it to work for you!