How much you should spend on SEO is a difficult decision to make, especially as the investment made today is not returned for 3, 6 or even 12 months in the future. At some stage this is a decision any business person seriously looking to grow their business online will have to make.
There are many important factors that need to be considered when deciding how much to invest in SEO with the most important factor being how competitive the market is. For example, if you are looking to move into a highly competitive area, such as ‘home loans’, expect to pay a lot more than you would for a less competitive niche like ‘goldfish food’. You won’t get rankings for ‘home loans’ with a $150 a month spend when banks and other financial institutions are spending +$10,000 per month for the same keywords.
The cheapest solution is never the best and is, in most cases, a much more expensive option in the long term when you factor in the opportunity cost of not achieving results. Achieving results in any competitive market is difficult at the best of times and requires a powerful off-page SEO strategy utilising a number of content-based strategies.
Take The Time To Understand SEO
With a better understanding of how SEO works and the effort required achieving a top ranking you will have a better appreciation of the investment required to achieve significant results.
Effective SEO takes sustained, consistent and closely monitored effort implemented with expert knowledge. Any company or consultant not offering this should be avoided.
By arming yourself with some basic knowledge you can then begin to recognise scam offers and […]